The VISSA™ Business Growth Programme
Feel Like You Should Be Further Along by Now?
Build the knowledge, strategy, and confidence to grow your business without burning out.
The VISSA™ Business Growth Programme helps founders like you stop winging it and finally grow with purpose, structure, and confidence.
Daniella Genas BA. MA. MBA
Founder
VISSA™ At a Glance
🔎 Built for: Service business owners turning over under £100k
🧠 Designed to: Build your business knowledge, confidence, and growth strategy
🛠️ Includes: Core modules, live business tasks, templates, live classes & guest experts
👥 Community: Instant access to the Founders Network—forums, events & peer support
📈 Accountability: Programme coordinator check-ins to help you finish what you start
💳 Flexible Payments: Options available to make it more accessible
🕒 Self-paced: Complete in approx. 12 weeks (one module per week) or go at your own speed
🛡️ The Boss Guarantee: If you complete the programme and don’t grow in confidence or clarity, we’ll refund you.
E.g. You’re good at what you do
So why does growing your business feel so hard?
You’ve been in business long enough to know that passion alone doesn’t pay the bills.
But you weren’t given the tools, training, or support to build a business that actually grows.
Right now, you’re:
Juggling everything yourself, with no clear plan
Second-guessing your decisions and feeling behind
Working long hours with little reward
Feeling alone on the journey The truth? You don’t need another inspirational talk.
You need structure, strategy, and the skills to grow your business with confidence.
The Business Failure Rate Is High
But You Don’t Have to Be a Statistic
More than half of small businesses fail within five years. Not due to lack of ambition, but lack of knowledge, strategy, and support.
The VISSA™ Business Growth Programme was built to change that.
The VISSA™ framework has already helped hundreds of business owners:
Gain clarity on their vision and direction
Develop real business strategies (not just ideas)
Build systems that free up their time
Shift their mindset and show up like true CEOs
VISSA™ is rooted in real-world experience and designed to deliver real-world results.
What’s Inside
You’ll Get Access To:
Core Learning Modules
Covering vision, client insight, innovation, strategy, marketing, finance, team, systems & more
On-Demand Videos
Flexible, practical learning you can access anytime
Live Business Tasks
Every module ends with a task designed to be used directly inside your business
Templates & Tools
Ready-to-use resources to implement immediately
Live Classes & Guest Experts
Learn directly from experienced strategists and specialists
Immediate Access to the Founders Network
Your private business support circle
The Founders Network – You Are Not Alone
Growing a business can be lonely, but it doesn’t have to be. Your enrolment gives you instant access to the Founders Network a supportive, engaged community of business owners just like you.
✔️ Monthly ‘Ask the Boss’ Sessions – Ask questions, get clarity, move forward
✔️ Regular Online & In-Person Events – Connect, learn, and build your network
✔️ Private Forums & Group Chats – Share experiences and get real feedback
✔️ Peer Support – Stay inspired and accountable by surrounding yourself with founders who get it
You don’t have to figure this out alone anymore.
Accountability That Actually Works
Unlike other programmes that leave you to “self-manage,” we help you stay on track.
Programme Coordinator Check-ins – You’ll receive direct prompts and nudges to keep you moving
Progress Prompts – Get reminders for live sessions, task submissions, and module progress
No More Starting and Stopping – You’ll have someone making sure you actually finish
Check-ins
Prompts
Finish
Who It’s For
This programme is for you if:
You’re running a service business under £100k and struggling to grow
You feel like you’re winging it and want to build your business knowledge
You lack confidence in strategy, systems, or finance—and want that to change
You’ve tried “courses” before, but they didn’t give you tools or transformation
You’re ready to show up as the business owner you know you’re meant to be
Founder Outcomes
“The growth of my business exploded. VISSA helped me think bigger and build the systems that made it possible.”
Oyin Adebayo
Founder, Niyo Group
“We used the VISSA framework to streamline everything and grow from 6 to 7 figures.”
Max Pembleton
Co-Founder, Link 3 Recruitment
About Your Trainer
Daniella Genas BA. MA. MBA
Your guide for this transformative journey is Daniella Genas, a multi-award-winning business strategist, entrepreneur, and speaker with nearly two decades of experience helping founders turn their ambitions into extraordinary achievements
.
Recipient of an MA & MBA in Advanced Strategy.
With expertise in vision development and systemization, Daniella combines academic rigor with real-world results to help business owners build sustainable success.
Creator of the VISSA™ Framework.
Daniella’s signature framework has guided hundreds of service founders from overwhelm to confident CEOs, delivering measurable outcomes like 7-figure growth, team expansion, and award-winning excellence.
TEDx Speaker and Innovator.
As a sought-after speaker and thought leader, Daniella inspires audiences to think bigger, take bold action, and embrace their full potential.
Proven Results.
Having scaled and sold her own six-figure business, Daniella now dedicates her career to empowering others to build impactful, profitable businesses while creating a life they love.
Flexible Payment Plans Available
We know cash flow can be unpredictable, especially when you’re growing.
That’s why we offer flexible payment plans to make this programme more accessible.
💳 Pay in full, or split across manageable instalments
📈 Start building your business without breaking the bank
The Boss Guarantee™
We’re confident this programme can transform how you operate, think, and grow as a business owner.
So here’s our promise:
If you complete all the modules, submit the tasks, attend the sessions, and still don’t feel more confident in your business knowledge or clearer about your growth path, we’ll give you your money back.
No fine print. Just accountability, on both sides.
For Organisations
📣 Want to Sponsor Founders or Support Your Business Community?
We work with institutions, accelerators, banks, and enterprise hubs to fund access to the VISSA™ Business Growth Programme. Partner with us to:
Sponsor places for founders in your network
Demonstrate measurable economic and social impact
Boost brand visibility and community engagement
Partnership Perks:
Sponsored programme places
Co-branded delivery
Impact reports
Backlinks and PR
FAQs
How long does the programme take to complete?
The programme is self-paced. If you complete one module per week, it takes around 12 weeks, but you can go faster or slower.
Will this work if I’m not confident with tech or strategy?
Yes. Everything is explained in plain language and built to be simple, clear, and implementable.
What if I don’t finish the programme?
We built in accountability to help you avoid that. You’ll receive check-ins from our programme coordinator and access to a supportive community that helps you stay engaged.
What if I’ve done programmes before and didn’t see results?
VISSA™ is different. Every lesson is built around a real business task you can use immediately—not just theory. It’s structured, practical, and results-driven.
What makes this worth the investment?
This programme gives you the tools, knowledge, and support to grow your business in a way that feels achievable, sustainable, and aligned with your goals. And if it doesn’t work? You’re covered by The Boss Guarantee™.
You don’t need more motivation
You need tools.
You need clarity.
You need support.
The VISSA™ Business Growth Programme gives you all three, plus the community, accountability,
and guidance to finally grow your business with confidence.
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